Soft Scrub Total
Ameristar Winner 2010
Ameristar Winner 2010
Tirso Olivares was selectedby Henkel Consumer Goods Inc. to design a spray bottle for a new Soft Scrub® bathroom cleaner product, offering consumers aconvenient way to quickly clean and deodorize the entire bathroom, includingthe toilet, with just one product. The bottle design features a unique angled neck and spray trigger thatallows consumers to spray right side up and upside down, providing ergonomicbenefits during application.
Soft Scrub’s new cleaningproduct is the brand’s first total bathroom cleaner introduced to the category.It was imperative that consumers clearly understood the advantages offered bythe unique structure and spray trigger. In addition, the new bottle design hadto achieve critical manufacturing, cost and distribution requirements.
Historically,spray bottles have been a useful but unattractive household cleaning tool. WithSoft Scrub’s innovative bottle design, the common spray bottle has beenelevated into new territory within the bathroom cleaner category.
To meet the design andmarketing challenges, Tirso Olivares created a bottle structure that quickly communicatesthe ease of use and spray application of the product. The angled neck isunique, differentiating the bottle from competitors, and ergonomic in itscomfortable feel and use in directing and squeezing the spray nozzle in alldirections.
The neck angle allows theconsumer to intuitively hold the bottle in its most effective position withoutflexing, extending or rotating the wrist, and tiring the hand during squeezing/ spraying. The angle design alsosuggests an upside-down usage and ergonomic benefits when rotating the arm andwrist, such as spraying under the toilet rim.
Soft Scrub’s new cleaningproduct is the brand’s first total bathroom cleaner introduced to the category.It was imperative that consumers clearly understood the advantages offered bythe unique structure and spray trigger. In addition, the new bottle design hadto achieve critical manufacturing, cost and distribution requirements.
Historically,spray bottles have been a useful but unattractive household cleaning tool. WithSoft Scrub’s innovative bottle design, the common spray bottle has beenelevated into new territory within the bathroom cleaner category.
To meet the design andmarketing challenges, Tirso Olivares created a bottle structure that quickly communicatesthe ease of use and spray application of the product. The angled neck isunique, differentiating the bottle from competitors, and ergonomic in itscomfortable feel and use in directing and squeezing the spray nozzle in alldirections.
The neck angle allows theconsumer to intuitively hold the bottle in its most effective position withoutflexing, extending or rotating the wrist, and tiring the hand during squeezing/ spraying. The angle design alsosuggests an upside-down usage and ergonomic benefits when rotating the arm andwrist, such as spraying under the toilet rim.
